Hey, I’m Ximin Lin—friends call me Rita! I’m a communications and business development professional, as well as an MBA student nearing graduation. I have extensive experience collaborating with high-profile tech giants like XIAOMI and dynamic, fast-growing startups.
Excited for what’s next — let’s make it happen! 🚀
Quick Facts About Me
✔ Global Perspective & Cross-Cultural Expertise – Born in China and educated in France and Taiwan, I have developed a deep understanding of intercultural communication, adaptability, and global business dynamics.
✔ Self-Made & Financially Independent – Fully funded my Bachelor's and Master's degrees since the age of 18, demonstrating strong financial management, resilience, and a results-driven mindset.
✔ Passionate About Growth & Well-Being – Big fan of tennis, yoga, and meditation—whether it's smashing a forehand or finding inner peace after an intense workday. Also dedicated bullet journal enthusiast
✔ Lifelong Learner & Podcast Enthusiast – Constantly exploring new ideas, innovations, and perspectives through deep conversations and thought-provoking content.
✔ Entrepreneurial Mindset & Business Acumen – Coming from an entrepreneurial family, I have firsthand experience in navigating fast-paced environments, making strategic decisions, and building strong networks to drive success.
If opportunity doesn't knock, build a door.
Projects & Events
Explore my notable work and impactful experiences showcased here.
XIAOMI POCO X7 Global Launch
As a PR Associate Account Manager, I led media relations for the global launch of the XIAOMI POCO X7 series, securing top-tier reviews and YouTube features. Through strategic teamwork, we drove 20,600+ media mentions in one week (+89% ) and 15.2 billion impressions (+708%), making it one of POCO’s most successful launches.
Invited to Round Venture’s closed-door gaming fundraising event, expanding our gaming client base and industry presence. Later hosted an exclusive C-level dinner with 10 founders and leaders to exchange insights and build key connections.
Kickstarter Yearly Event - Shenzhen, China
Represented the company at Kickstarter China 2023 End-of-Year Gathering, strengthening ties with tech and lifestyle startups while boosting brand visibility and fostering high-value business connections.
BEYOND EXPO - Macau
Exhibited at BEYOND Exhibition — Asia’s largest tech innovation expo, leading booth planning from scratch, engaging potential clients, and connecting with industry leaders to elevate brand presence.
Startups Fund Raising event - Taiwan
MWC - Shanghai, China
Provided on-site support for one of our unicorn client - XREAL, managing media relations and coordinating top-tier media interviews.
Led booth planning and strategic execution at Global Traffic Conference, driving brand visibility and bringing 20+ qualified leads through targeted industry networking.
GTC Event - Shenzhen, China
If opportunity doesn't knock, build a door.
